I like to tell new guys I work with to imagine all men and women have two separate brains competing for your attention. One mind is logical and the other is emotional. If I had to guess, I'd say on average women have a 35/65 split and men the opposite. The behavior of humans is largely driven by a blend of logic and emotion. Since emotions play more heavily with women you can influence their behavior through, you guessed it, appealing to their emotional mind. The way you do this is through subtext. Subtext is an emotional undercurrent to our physical and spoken communications. Because women are generally more in tune with their emotions, by extension they pick up on subtext much more than men. Body language, tonality and inflection, and also the context of the messages we convey all have subtext whether we know it or not.



Understanding the subtext and recognizing the emotions you instill in a woman is a critical aspect of male-female communications. A typical example of this that a woman doesn't even have to like a man in order to sleep with him. In fact she could logically despise him, but that doesn't mean a thing if he conveys good subtext and creates the proper emotions within the woman that generates attraction. To outsiders this often creates cognitive dissonance because at the surface it doesn't make logical sense. She didn't like him, in fact she's repulsed by him, but yet she's sleeping with him anyway. Most people will think she's messed up in the head, but once you consider the impact of emotions and subtext in the genders it all starts to become clear.



A real world example is a woman I once dated. I called her high maintenance while playing cards at a friend's house. That situation is exactly what I'm talking about. To her friends at the table me calling her "high maintenance" sounded like an insult. Heck, even to